
07.08.25
If you’re on the hunt for a new phone plan, then you’ve probably come across plans that are called something like “15GB” or “10GB,” and if you’ve looked into the fine print of unlimited data plans, you also would’ve seen something like “comes with 35GB of premium/high-speed data.” Without any knowledge of what a GB is, or how many MB make up a GB, it would be hard to understand what those plans offer and how you can use them. This guide will walk you through everything you need to know about data: What is a GB, how many MB in a GB, and how to measure data use.
With TextNow, you get unlimited talk & text, plus essential data, for $0/month. Stay connected without paying a penny on your phone bill. Get started with the app.
A gigabyte (GB) and a megabyte (MB) are units of digital storage measurement and mobile data usage. A MB is smaller than a GB and is often used to measure data usage by lighter apps like messenger, email, or your browser.
There are two common systems for measuring data: decimal and binary. You don’t need to worry too much about the difference, but here’s the key point:
Mobile carriers typically use the decimal system, where 1 GB = 1,000 MB.
Computers and operating systems usually use the binary system, where 1 GB = 1,024 MB.
If you're comparing phone plans, just stick with the decimal numbers. The slight difference in MB per GB isn’t worth stressing over unless you're trying to win a bar bet.
When looking over phone plans, GB is mentioned frequently, as it’s the unit of measurement of what most phone plans offer: data.
Limited data plans will come with – you guessed it – a limited amount of data, such as 5GB, 10GB, or 15GB. All that means is that once you use up your limited amount, you don’t have any more data for the remainder of the billing cycle (unless you pay to top up).
Unlimited data plans will also, in most cases, come with a limit of their premium or high-speed data. It may say something like 35GB of high-speed data in the fine print, which would mean that after that limit is reached, your data will still be available but at slower speeds for the remainder of the billing cycle. Plans sometimes count hotspot data use against the limit, while others grant an extra amount of hotspot data.
1GB may not sound like much, but it depends on your digital habits. Whether you're streaming, browsing, or checking emails, each activity consumes data at a different rate.
Below is a detailed breakdown to help you understand how far 1GB of data can go based on different types of usage. That can help you decide how much data you need.
According to Ericsson’s Mobility Report, the average mobile data usage per smartphone in the U.S.North America hit 22GB per month in 2024. But that’s just an average, and actual data needs vary significantly depending on how individuals use their mobile devices.
Heavy data users, such as those who frequently stream high-definition videos, play online games, or use mobile hotspots, may require over 200GB of data per month. For instance, according to Netflix’s support page, streaming in HD consumes approximately 3GB per hour, while 4K streaming can use up to 7GB per hour. A user who streams 2 hours of 4K video daily could exceed 400GB of data in a month.
Moderate users, who might stream occasionally, browse social media, and attend video calls, typically use between 20GB to 50GB per month.
Light data users, who primarily use mobile data for email, web browsing, and messaging, may need as little as 1GB to 5GB monthly. For example, browsing the web or sending emails uses only a few megabytes per hour.
Your mobile data gets used up every time you perform an action on your phone that requires internet access. That would include streaming music, scrolling social media feeds, checking email, posting and watching videos, and more. You can check how much data gets used up by specific apps through your phone’s settings, but in general, streaming videos will take up the most data and depending on how much time you’re spending on social media apps, those could also be heavy data users.
If you’re looking to reduce your data usage so you can save with a cheaper phone plan, here are some quick tips you can implement:
Set apps to update only on Wi-Fi.
Check your settings and make sure that all apps are set to only update if you’re connected to Wi-Fi, so they’re not using up data without you even knowing about it.
Turn on data saver mode for social media apps.
In each app’s settings (Instagram, Facebook, TikTok), you can enable a “Data Saver” mode, which will optimize the feed, so it uses up less data (lower quality of videos, turns off auto-play, etc.)
Disable auto-download on messaging apps.
On messaging apps like WhatsApp, Telegram, etc., you can disable “auto-download” of photos, videos, voice messages unless on Wi-Fi. This protects you from using up mobile data to download any media files that are sent to you on these messaging apps.
Download Content over Wi-Fi in advance.
Download media like songs, videos (YouTube), or movies/TV shows over Wi-Fi, so you can still access and enjoy them while on-the-go without using your data.
When picking out a phone, you’re often presented with different storage options: 128GB, 256GB, 1TB, etc. These are indicative of how much physical space you would have on that phone – without Cloud storage – to store files, apps, media (pictures and videos), and any other downloaded content. Keep in mind that a video (especially if it’s recorded at high quality, like 4K) is going to be larger than a downloaded file like a PDF or a picture.
Storage on a phone gets used up by the different apps and media files that are directly saved on your phone (not in an assigned Cloud storage). Note that the operating system itself also takes up storage, so when you buy a 128GB phone, you don’t start with 128GB of free space. The operating system and system data can take up to 20GB, so you’d be starting with 108GB.
Here is a general guide to how many of each file type can be downloaded using the different storage options:
Data Storage | Photos | Videos (1-2 min HD) | Songs | Apps/Games |
---|---|---|---|---|
32GB | 6,400 | 160 | 6,400 | 160 |
64GB | 12,800 | 320 | 12,800 | 320 |
128GB | 25,600 | 640 | 25,600 | 640 |
256GB | 51,200 | 1,280 | 51,200 | 1,280 |
TextNow Tip: Low storage on a phone isn’t just an inconvenience, it can also hinder performance. Low storage leads to slow/lagging apps and crashes. If you find a phone deal with a lower storage option, check that it has expandable storage with a microSD slot, so you can increase it.
Megabytes and gigabytes are not the only units of digital storage measurement. To see where the other measurements fit, follow this simple chart.
*A "bit" (short for "binary digit") is the smallest unity of digital information, and is the foundation of all digital communication and computing.
Got questions or comments? Send us a note at [email protected]!