Amazon Prime Day: Is It a Deal?

Get ready now for Amazon Prime Day 2026 – Amazon’s summer version of “Black Friday” is coming June 23-26.

If you’ve been saving and waiting for Prime Day to finally check out with some key purchases, read this first, so you can make sure the “deal” you find is actually a deal.

Let us explain:  Sometimes, what's advertised as a “deal” is actually a fairly common price but it's now got a sticker slapped on it so it seems like it’s a big sale. And if that’s still a good price to you, no harm in pulling the trigger! But if what you’re truly looking for is a deal, here’s how you can make sure you get one:  

1. Verify it's a sale price by checking the history

Luckily, there are tools that can track the price history of the item you’re looking at, so you can see if the price is truly a discount.

• CamelCamelCamel: A handy website that will show you the price history of the exact item that you link to.  

• Keepa: Rather than pasting an Amazon link into a website, install this browser extension that will overlay a price history chart right on the Amazon product page instead. No need to go back and forth between tabs.  

• Honey: Another browser extension that will show you a price history chart, plus, find active coupon codes for further savings.  

Tracking the price history will also confirm whether the original “list” price has been inflated. For example, the product might show “was $99.99 –> now $39.99” but the $99.99 MSRP price might be a completely fake one that was never listed before.  

2. Compare prices

Even if you do find an actual deal on Amazon, take a moment to check that there aren’t even better prices somewhere else. You can do this manually by typing in the item you’re looking at into Google search, selecting the “Shopping” tab, and scanning across the different websites listed to verify the Prime Days price is the best one.  

3. Check the reviews

Lastly, once you confirm this is a real sales price, and is the best one, before you tap “buy now,” do one last quality check. Sometimes, low-quality items from unknown brands will post a Prime Day deal to attract more sales. But is it worth it — even at the sales price — if it’s going to break or not work as well as you expect?  

One easy way to check the quality is by reading the reviews. It may add a few more minutes to your shopping, but you’ll be grateful for it in the long run.  

Now, you’re ready to start your shopping and save money on everyday essentials, back-to-school essentials, or those big-ticket items you’ve been eyeing for months.