Written by Kathy Hinson

Yello! Safe Phones for Kids Ages 5-12, Built for Parents

Parents want to protect kids while keeping the whole family in touch. Yello! offers a locked, parent-controlled device with safety features for ages 5-12.  

Published: September 15, 2026 Updated: October 27, 2026
Yello!-phone

When kids get to school age, family communication becomes key. Parents want to stay in touch without handing kids too much access. Yello! provides a good first phone for kids, paired with an affordable kids phone plan. 

What is Yello?  

Yello! is a real first phone for kids, made by a group of parents at TextNow. The phone and plan bundle is designed for children ages 5-12 and provides a safe, child-friendly environment — no internet, no app downloads, no social media, no ads and nothing to buy. Parents choose who their child can call or text, and nobody else gets through. The Parent Portal includes GPS location tracking, battery and signal monitoring, contact management, and billing.

Yello! looks like a smartphone but acts like a dumb phone for kids. The device costs $149.99 and the service plan is $19.99/month. 

What Yello! includes  

Among phones for kids, Yello! prioritizes safety by putting common-sense guardrails around phone use. Key features:  

  • Safe environment: There’s no app downloads or open browser, which protects kids from inappropriate content. 
  • Pre-approved contacts only: Parents control who the child communicates with and who can contact them. No unknown numbers can text or call. 
  • Parental geolocation tracking: See a map of the phone location, refreshed about every 5 minutes, plus check the battery and signal level. 
  • No social media access: Shields kids in an age-appropriate way. 
  • Powered by TextNow's nationwide network: Keeps families connected on the go.
  • 911 emergency calling: Kids can reach emergency services directly from the phone.
  • Their own number, theirs to keep: The number is portable if the family later moves to another carrier.
  • Simple games, parent-controlled: Parents turn games on or off any time from the Parent Portal.

Note that the Yello! phone, unlike other phones for kids, has controls built in at the carrier and platform level. Others use apps or extra layers on top of a regular smartphone, and online reviews note that determined kids can get around them. Those extra layers also can drain battery and slow performance, making those phones less reliable.  

Yello! vs. Gabb vs. Bark vs. Pinwheel  

Parents have a few choices when it comes to a first phone for kids. As with any phone and phone plan, you have to balance features you want with the price you want to pay. And of course you'll want to also coach your child on phone safety rules.

These services require buying a phone from the company to begin, and prices range quite a bit — one as high as $600, another starting under $60. As you shop, read more than the price tag. Check the specs and read the fine print, because what a phone can do and what a plan actually includes varies more than the headline price suggests. 

With phone in hand, you’ll move on to setting up your kid's phone and service. In most cases, that means choosing a plan from the company that offers the phone you picked. (One outlier is Pinwheel, which offers its own wireless service but lets parents use an existing phone plan with a Caregiver Portal subscription.) Again, reading the fine print and details is key — providers may withhold some functionality from lower-cost service plans or make you pay fees for extras.  

Here’s how four choices stack up.  

Phone and Plan Costs Features, Pros & Cons
Yello!

Phone: $149.99

Plan: $19.99/month
Features:
  • No internet or browsers, no social media access.
  • Ad-free, with no app downloads or in-app purchases.
  • Talk, text, and group chats — only with approved contacts.
  • GPS location, updated about every 5 minutes.
Pros:
  • 911 emergency calling.
  • Portable phone number the child keeps.
  • Simple games that parents can toggle on or off.
  • Controlled environment blocks the open internet and social media entirely.
  • Affordable, straightforward plan on a nationwide network.
  • Kids can take photos and videos, but can only send them to parents.
Cons:
  • No option for parents to whitelist more apps or add a browser as child ages.
Gabb

Phone: $169.99

Plan: $34.99 or $39.99/month
Features:
  • No app store access, web browsers, or social media.
  • GPS tracking, updated about every 15 minutes.
  • Parental controls and message content alerts.
Pros:
  • Locked-down environment with few preset apps.
  • Offers a clean-music streaming app — for an additional fee.
Cons:
  • Group messaging requires contacts to download Gabb Messenger, which may limit communication options.
  • The allowed apps list is restrictive and might rule out apps students need for school and sports.
  • Costs add up quickly, with some features limited to higher-cost phone or plans.
Bark

Phone: $240 or $600

Plan: $29-$79/month
Features:
  • No app downloads, web browsers, or social media on the $29 Starter plan. Other plans include internet access and rely on parental alerts and monitoring.
  • Pre-approved contacts (only on Starter plan, on others the parent can opt into contact approval).
  • GPS location tracking, updated about every 5 minutes.
Pros:
  • Can add permissions as the child ages (requires moving to a higher-cost plan).
  • Phone choices are Samsung A16 or A37 rather than a noticeably purpose-built kid phone, which older kids may tolerate better.
Cons:
  • Expensive if you opt for the higher-end phone or plan to unlock more features or data.
  • Advanced plans rely on monitoring a defined list of apps, browsers, and email clients. Parents are alerted to problematic content or usage after the fact and only on the listed platforms.
Pinwheel

Phone: $119-$299

Plan: $79.99/3 months or $284.99/year for Pinwheel Wireless

Or, pair with your existing phone plan for $49.99/3 months or $174.99/year
Features:
  • No social media or web browsers; parents can block or enable limited app downloads.
  • GPS tracking, updated at 20-30 minute intervals; parents can set Saved Locations and request more frequent updates when the phone enters or leaves a location.
  • Parent can set varying access levels for different times and days, and check text messages remotely.
Pros:
  • Offers 15% discount for multiple devices.
  • Has features aimed at easing co-parenting and coordination across caregivers.
Cons:
  • Expensive service plans, whether you choose Pinwheel Wireless or a subscription on top of your existing phone plan.
  • Not all phone models are compatible with a wide range of carriers.
  • Pinwheel Wireless plan allows only 5GB high-speed data per month.
See Yello! details and order a phone

Is Yello! right for your child?  

Parents may wonder when’s the right age for their child to get a phone. A good guideline is when a child starts spending more time outside the home — going to school, maybe taking the bus, going to after-school activities, etc. You want to keep in contact and know where your child is, without handing them full smartphone access with all the risks the internet presents.

Yello! is designed to be a safe phone for kids 5-12, with a locked-down environment that looks like a smartphone kids will want to use. It provides talk, text, and location tracking but there's no internet and no social media. Parents control the contacts list, so communication is limited to a trusted circle of family and friends, with no calls or texts to or from unknown numbers. Other safety features include no ads, no app downloads, and no photo or video sharing except to parents — although kids can take photos with their phone, just like their peers do. 

The controls on Yello! are built into the phone at platform and carrier level, rather than being an app or extra layer riding on top of a regular smartphone. That means kids can’t work around the controls the way they can with app-based parental controls.

Also, Yello! offers one of the cheapest kids phone plans, so you’re not stuck with a high-cost service. A case and warranty are included for free, there’s no activation fee or service contract commitments — in contrast to competitors, where extra fees and charges drive up costs.  

FAQs about Yello!