SAN FRANCISCO AND WATERLOO, June 22, 2022 – TextNow, the leading mobile app offering free cellular and WiFi-enabled phone service, today announced that Raquel Alexander has joined its leadership team as Vice President, Growth. She brings nearly 15 years of experience to TextNow, most recently as VP, eCommerce and Digital Marketing at health insurance marketplace eHealth. Raquel will oversee user growth and customer experience as TextNow scales, reporting to Chief Growth Officer Ken Willner.
With prices rising for everything from gas to groceries, TextNow’s mission to democratize reliable phone service is more relevant than ever. As consumers search for new ways to break up with their expensive phone plans and demand rises for TextNow’s free, ad-supported wireless service, Raquel will focus on expanding the TextNow audience, overseeing performance and retention marketing, product strategy and developing and implementing an omnichannel growth strategy.
“TextNow has a unique opportunity to disrupt the mobile phone industry,” said Ken Willner, Chief Growth Officer at TextNow. “Raquel’s experience growing mobile businesses from the ground up will be invaluable as we continue to scale our free wireless offering, build greater brand awareness, and sharpen our focus on delivering an excellent customer journey.”
An experienced mobile executive with a track record of scaling app-based businesses, Raquel oversaw mobile revenue growth at Shutterfly from less than $1 million to $250 million and led the team that built mobile gaming into a billion-dollar business at Electronic Arts.
“TextNow’s free service is an enormous differentiator in the broken wireless landscape,” said Raquel Alexander, VP of Growth at TextNow. “We have a great product and a great team in place, and I’m excited to help democratize reliable phone service and bring our free mobile phone service to new audiences and customers.”
Raquel is based in San Francisco.
TextNow is democratizing reliable phone service by providing users with free unlimited calling and texting on a nationwide 5G/LTE network. Founded in 2009, TextNow is the largest provider of free phone service in the US, supported by advertising. With offices in San Francisco, Seattle, New York, and Waterloo, Ontario, the TextNow app has been downloaded more than 200 million times globally and helps more than 10 million people connect freely every month. For more information visit https://www.textnow.com/, and follow us on Twitter, LinkedIn, and Instagram.
Nick de Pass